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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">imi</journal-id><journal-title-group><journal-title xml:lang="ru">Международная аналитика</journal-title><trans-title-group xml:lang="en"><trans-title>Journal of International Analytics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2587-8476</issn><issn pub-type="epub">2541-9633</issn><publisher><publisher-name>MGIMO University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46272/2587-8476-2018-0-3-7-24</article-id><article-id custom-type="elpub" pub-id-type="custom">imi-210</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИССЛЕДОВАТЕЛЬСКИЕ СТАТЬИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>RESEARCH ARTICLES</subject></subj-group></article-categories><title-group><article-title>«Мягкая сила» как концепт: критический анализ</article-title><trans-title-group xml:lang="en"><trans-title>"Soft power" as a Concept: a Critical Analysis</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Емельянова</surname><given-names>Н. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Emel’yanova</surname><given-names>N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Наталья Николаевна Емельянова - кандидат политических наук, доцент факультета политологии МГУ им. М. В. Ломоносова; доцент философского факультета ГАУГН</p></bio><bio xml:lang="en"><p>Natal'ya Emel'yanova - PhD in Political Sciece, Senior Lecturer, Lomonosov MSU,Political Science Department; Senior Lecturer, SAUH Department of Philosophy</p></bio><email xlink:type="simple">nata.emelyanova86@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">МГУ им. М. В. Ломоносова; ФГБОУ ВО, Государственный академический университет гуманитарных наук<country>Россия</country></aff><aff xml:lang="en">Lomonosov Moscow State University; State Academic University for the Humanities<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>28</day><month>09</month><year>2018</year></pub-date><volume>0</volume><issue>3</issue><fpage>7</fpage><lpage>24</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Емельянова Н.Н., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Емельянова Н.Н.</copyright-holder><copyright-holder xml:lang="en">Emel’yanova N.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.interanalytics.org/jour/article/view/210">https://www.interanalytics.org/jour/article/view/210</self-uri><abstract><p>В центре внимания статьи находятся современные дискуссии относительно эвристической значимости концепта «мягкой силы». Рассматриваются социально- и политико-философские основания феномена, констатируется деамериканизация дискурса soft power и связанные с ним изменения в поведении новых государств - субъектов «мягкой силы».</p><p>Теоретические основания статьи связаны с концептуальным осмыслением понятия «сила», которое было предложено Джозефом Наем в качестве альтернативы реалистским и неореалистским моделям межгосударственных отношений в современной мировой политике. Дж. Най выделил принуждение, влияние и привлекательность в качестве равнозначных измерений силы.</p><p>Методология исследования базируется на формально-логическом и содержательно-логическом методах. Процедура исследования выстраивается в первую очередь вокруг типологии критики «мягкой силы» как концепта.</p><p>В анализе результатов отмечается, что Дж. Наю в его концепции «мягкой силы» удалось выверенно расставить акценты современных социально-философских и политико-философских подходов применительно к кратологическому дискурсу международных отношений. Прогнозируется, что теоретическиое осмысление «мягкой силы» будет развиваться, так как ее использование государствами продолжится. В первую очередь это касается «поднимающихся сил», таких как Китай и Индия.</p><p>В заключении подчеркивается, что способность государства глобально конкурировать в трех направлениях (экономический рост, военно-технологические развитие и ценностно-культурное воздействие) позволяет говорить о нем в категориях полноценного могущества, которое, в свою очередь, невозможно без обращения к сложному феномену «мягкой силы», по-новому поднимающему вопросы национальной идентичности и апеллирующему к нематериальным основаниям государства.</p></abstract><trans-abstract xml:lang="en"><p>The focus of the article is on current discussions on the heuristic significance of the "soft power" concept, examines the socio-political and philosophical foundations of the phenomenon, and states the de-Americanization of the soft power discourse and the related changes in the behavior of the new "soft power" actors.</p><p>The theoretical basis of the article is the conceptual interpretation of the concept of "power" proposed by Joseph Nye as an alternative to Realistic and Neo-Realistic models of power relations in modern world politics. Nye singled out coercion, influence and attractiveness as equivalent dimensions of force.</p><p>The research methodology is based on formal-logical and content-logical methods.</p><p>The research procedure first of all is built around the typology of criticism of "soft power" as a concept and the prospects for its overcoming.</p><p>In the analysis of the results, it is noted that Nye in the concept of "soft power" had verified the accents of modern socio-philosophical and political-philosophical approaches in relation to the power-discourse of international relations. It is predicted that the theoretical comprehension of the "soft power" will develop, as its use by states will continue. First, it concerns "rising forces" (such as China and India).</p><p>In conclusion, it is emphasized that the ability of the state to compete globally in three areas (economic growth, military technological development and value-cultural impact) allows us to talk about it in terms of full power, which is impossible without resorting to the complex phenomenon of "soft power", questions of national identity in a new way and to the non-material grounds of the state.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>«мягкая сила»</kwd><kwd>неолиберальная школа</kwd><kwd>ноополитика</kwd></kwd-group><kwd-group xml:lang="en"><kwd>"soft power"</kwd><kwd>a neo-liberal school</kwd><kwd>dimensions of "power"</kwd><kwd>noopolitics</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Анхольт С. 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